Wednesday, February 18, 2009

Search and Research - Professional use of New Media Part 2




Name of Source: Facebook - Rihanna






Type of Media/Industry (print, radio, television, film): Music



Summary of how this particular source is using New Media:

Singer Rihanna is using Facebook to promote herself. Forms of new media that are being used are photos, audio, and video. There are promotional photos of her albums, downloadable wallpapers, and other photos of her live in concert. Video is also used to play her music videos, promote her new remix album, and her at big events. There are also videos of her singing live in concert that are connected through YouTube. She also had downloadable ringtones and a rotation of pictures promoting people to sign up to her official website.



Name of Source: MySpace – The Black Eyed Peas






Type of Media/Industry (print, radio, television, film): Music



Summary of how this particular source is using New Media:


The Black Eyed Peas use new media through MySpace. They use audio clips so fans can listen to some of their songs. They also have links promoting their official website and links for people who want to buy Black Eyed Peas ringtones. Photos are posted on their profile promoting albums, events, and new singles. There was even a promotional photo of a concert which had “MySpace Presents” on it. Video is used as well promoting their music videos, live events, and even a new Pepsi commercial.


Name of Source: Twitter - Coldplay






Type of Media/Industry (print, radio, television, film): Music



Summary of how this particular source is using New Media:


The band Coldplay is using new media through Twitter. There are plenty of links on the website leading to promoting the band. There is a link to their official website where you can see photos of their albums, get details on their upcoming tour, and videos streamed through YouTube. There are also links promoting them and the Grammys and video of them on 60 Minutes.

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