Search and Research - Professional use of New Media Part 1

Name of Source: DreamWorks Animation

URL: http://www.dreamworksanimation.com/

Type of Media/Industry (print, radio, television, film): Film

Summary of how this particular source is using New Media:

One thing DreamWorks uses is a flash intro to their website. They actually have two websites, DreamWorks Films and DreamWorks Animation. On the home page of the Animation website pop-up pictures appear every time you scroll past the title of one of their movies. They also use Adobe Flash Player 10 to play the trailers of their films. This feature is also used to play videos about the company such as The Technology of Animation, A Day in the Life, and Our People. When clicking on features they use moving animated characters as pop-ups. Another feature used is in their Interactive section. Every time you click on one of these features a ``slot machine`` spins and animated characters faces appear.

Name of Source: Spike

URL: http://www.spike.com/

Type of Media/Industry (print, radio, television, film): Television

Summary of how this particular source is using New Media:

The Spike website use of media mainly consists of three things; videos, articles, and photos. The websites biggest use of new media is its use with video files. They use videos for such things as The Guys Guide: The stuff you have to see right now, Advice from Playmates, and The Food Dude. The website also has several sub-sections that all include photos, video, and music video files. These sub-sections include Games & Gadgets, Girls, Movies & TV, Music, Shows, UFC, Viral, and Wheels. Flash is also used to play commercials relating to these topics and free Flash games are available.

Name of Source: Rock 107

URL: http://www.rock107.ca/

Type of Media/Industry (print, radio, television, film): Radio

Summary of how this particular source is using New Media:

Rock 107 uses a mix of media between pictures, video, and audio. They use Adobe Flash Player 9 to connect you to a live feed making it available to listen to the radio online. They also use photos to promote artists and celebrities. An example of this feature is getting access to The Hottest Women of 2009 or Sports, Illustrated Swimsuit 2009. Another form of new media they use is blogging. Steph Barbosa, Dani Guppy, Rick Kevin, The Morning Show, and Rock 107 Weekend all use blogs that include photo and video. All videos used on the website are connected with YouTube. They also use YouTube videos with features like Rock 107 Videos, and Tommy& Scotty’s Best Vids of ’08.